So you may or may not know that Google has been making some changes in the way they rank web pages in the past two months. Judging by the internet chatter amongst people who create scammish sites with ripped-off, scraped content and articles “rewritten” to look like unique pages it is working very well. Intestingly, Every single site I have created in the past year has risen at least one page.
One site, Brandt Brothers Towing jumped from page 4 on one set of three keywords to the #2 hit on the first page! Why? because the sites I design are built with original content and the keyword plan is 100% legitimate for their market and audience. if you are searching for those keywords, you just found exactly what you are looking for and your next click is on the smartphone enabled (clickable) phone number so you can call them. You might decide you want to hire someone else for whatever reason, but you didn’t waste your time reading a scam site…
All along my sites have been built and designed using honest SEO, in other words I look at your business, your customers and your market and build a set of keywords that accurately reflect your business and what your customers are looking for. Every site I have built in the past year jumped up in Google’s listings by at least one page when they implemented their “Penguin” upgrade. Honesty does pay (eventually).
You see, that is what Google is trying to do. When you go to a search engine you are looking to make a purchase or find some information. That’s really it and oogle is now more confident that you don’t want to buy Viagra when you search for “Donna Summers Tribute.” Google’s algorithm is starting to get even smarter and this is a good thing for honest businesses running honest sites. In the article below there is a list of domains that have lost significant page rank. Two of these sites, merchantcircle dot com and customerservicenumbers dot com, have long been a problem for brick and mortar businesses. Because these are very large sites that ranked high due to their size, the legitimate businesses that people are actually trying to find ranked under them. These mega sites are really nothing more that scam artists that tell businesses that if you want to have your legitimate business site on the front page that you will have to buy a premium listing from them. These sites are just millions of pages of “scraped” business listings, pirated comments, and images nobody bothered to legally license — and Google is figuring this out.
You, like most people, are probably sick and tired of spam in your email, spam on your facebook, Spam in the comments of your website, Spam is simply everywhere because there are so many dishonest people out there that think they have a right to your eyeballs, even if they have to be deceptive and devious to do it.
Those people are now losing, at least on Google…
Read this article for a clear insight on who these people really are, visit some of the sites in their list and decide for yourself if you think they are useful sites or just large piles of spam designed to deceive the search engines when you search for “towing [hometown] [state]” and make money off your clicks.
NOTE: Firefox will let you right click on an unlinked web address and open it without the hassle of copy and paste
Update: I discovered there is a part two to this article. The author specifically complains about the impact of this change on small sites. Every site I have built is a small site and all of their rankings have shot up in the past 6 weeks. To get a really clear idea who these people are and specifically what they think of you the web surfer – Read The Comments…
Update: If you aren’t sure what so called “SEO” really is you can visit this page on wikipedia to learn more about the techniques that these con-artists use to hijack your search for legitimate information and resources Wikipedia: Spamdexing. All of these techniques are immoral, and some of them are flat out illegal because they are unathorized use of computing resources or in other words: Theft.